One has to applaud Mark Cuban on taking a stand against Facebook. This is a turning point in our industry - as Cuban is refusing to go along with Facebook’s new business model – which CHARGES brands and bloggers to get access to their entire ‘customer’ (follower) fanbase.
Brands and users have been told by Facebook that as they increase their “likes” – and increase their ‘customer’ base, that they will be able to reach these folks – with news, announcements, posts and offers – for FREE! But as Facebook has come under greater pressure to produce revenues – they’ve changed that policy and now ask to get PAID to allow these posts and offers – through the EdgeRank algorithm and actually reach Facebook users.
So Cuban is saying “No! I’ll take my business elsewhere!”
What’s especially interesting to me is that Cuban talks about sending customers to Twitter and Tumblr and even to the new MySpace – but not Google and their G+ social network. I wonder why?
I assume it’s because Cuban thinks Google makes enough money already and doesn’t see G+ as a real social network. Weird – cause I would NEVER click on or read a Twitter offer or ad – but I do in G+.
Hmmm – this is getting interesting. What better way then to decry the very system that Cuban embraces? What better way then to vilify the entire Wall St. public market system? What better way then to………
Wait! Then how do Facebook employees get paid? How does this entire system work – if there isn’t this “pot of gold at the end of the rainbow?” waiting for IPOs?
What’s really depressing is that young turks like Dalton Caldwell don’t see anything wrong with this interpretation of the attention economy. They think it’s perfectly fine to have Facebook’s paywall charge brands to sneakily insert ads, which look like stories into user’s activity streams. This is because these people don’t really believe in the free and open web.
They think that it’s ALL about exploiting and manipulating and tricking people – so that THEY can make money of of these tricks. That’s their interpretation of the opportunities that our free web gives them. That’s why they LOVE Facebook.
One would think that Dalton Caldwell – among all other people – would get how fundamentally wrong Facebook is. He himself has been victimized by their closed door, exclusionary policies (which fucked him) – but one has to simply look at app.net to see Dalton’s response.
He’s created a PAID Twitter environment. He’ll never ever ever ever gain the kind of traction and uptake an open and free Twitter can. Or maybe he WANTS a closed Twitter-like environment, hoping to achieve the kind of exclusive, insider-y kind of feeling that Dave Morin’s Path achieves.
Whatever. I don’t really care. The free and open web will just route around these people.
Mark Cuban has made that clear. He’s NOT going to pay for attention!