Whoever thought this up - Saneel Radia - is going to hell.
Why is this not surprising to me? I can just just hear some VC guy at a board meeting coming up with this idea. Apparently BBH thought it was a GREAT idea. I say this boycott these people and put them out of business. The naive, selfish, clueless approach to manipulating and exploiting the homeless is not only Republican – is down right Ayn Rand -fascist.
Now the questions is – “where’s the backlash?”
Lordy lordy lordy – this so symbolizes everything that is WRING about our industry – I’m downright embarrassed.