10 Freelance Jobs that the Digital City project will create and who’s paying for them?
For every performer standing up on stage, there is a whole slew of supporting staff, starting with the producer, stage hands, musicians, promoters, printers, ticket sales, concessionaires, etc. Producing hyper-local, homebrew live events has become easier, because of on-line collaborative tools, and inexpensive sound and video reinforcement as well as the propensity for young talent to be encouraged and nurtured in every community.
Our training methodology encourages every trainee to produce their own live event.
What do we do to make SURE these jobs are created? We’ll produce live events (as part of our training methodology) to give local talent the opportunity to “show off.” We’ll demonstrate a wide range of possible live events so that local enterprises, community organizations and government can get an idea of what THEY want to produce. And then they’ll hire one of our people – to produce that event!
Who pays the worker? Ticket sales and sponsors. And we won’t forget to pay our local performers!
We feel that there will be hundreds of opportunities for young multimedia proficient producers, artists, creators, designers, editors and digital asset managers to make a living. Presentations need to be created and produced and video is being utilized everywhere – from training to marketing to scientific visualization. Audio is the secret weapon and anyone who can author and create INTERACTIVE content will be a godhead! We’re talking about games, simulations, marketing campaigns, hybrid content-apps and other new forms of multimedia expression.
What do we do to make SURE these jobs are created? We’ll be producing a significant amount of multimedia, for our own purposes as well as for our training methodology. Our young sales people (in training – as well) will take our multimedia examples (community newsletters, mini-TV commercials, video tutorials, video analysis, interactive app-content) out into the community and “sell” the potential of producing this kind of stuff – to local businesses and SMEs. Our own local talent will do the work, so we’re NOT talking about $50,ooo productions – we’re talking about $50 productions!
Who pays the worker? Multimedia projects of every size – paid for by socially conscious enterprises. We’ll be producing many of these projects ourselves. And we’ll also be creating a multimedia business listings directory. Needless to say these trained workers will go off and create the bulk of the freelance, independent, multimedia workforce of our digital economy ecosystem!
At the heart of every business are it’s books and keeping track of invoices, receivables, bills, HR, files and relevant documents. All of this work can be done on-line by part-time office managers and book keepers and in fact much of this kind of work is already available around the world. We’ll make sure our independent freelancers learn these skills – first off for themselves – and maybe some of our trainees might not mind making a living doing these kinds of tasks – for others.
What do we do to make SURE these jobs are created? We’ll be eating our own dogfood and will have plenty of opportunity to identify freelance workers who are proficient at these particular skills. We’ll then ‘accredit’ these folks and list them in our multimedia business directory. We’ll then heavily promote and recommend them to any associates, partners or vendors we encounter. These workers will be part of our ‘entrepreneurial solutions’ package which we’ll be embedding into all of our entrepreneurial activities.
Who pays the worker? The company who’s books are being organized and who’s virtual office is being coordinated and run.
There are a number of projects where part-time help is needed in crucial roles. This might look like a project manager handling details, a personal assistant booking travel and logistics or a researcher – tracking down the right vendor or resources. The actual skill sets required to do this kind of work is actually the same. We’ll train our workers to feel comfortable with on-line project management and collaborative tools and we’ll make sure that they take advantage of the Internet and social media – in achieving their goals and tasks.
What do we do to make SURE these jobs are created? These kinds of flexible, adapt to what’s needed, kind of jobs will become crucial components of every virtual team in the future. Those who can deliver high quality, responsive services like this – will be able to make a very good living. Our training methodology will encourage this kind of flexibility and research skills – in all of our trainees. We believe that everyone should be able to do this job. We ‘ accredit” proven professionals with these job skills and list them in our multimedia business directory. These workers will be part of our ‘entrepreneurial solutions’ team which we’ll be embedding into all of our entrepreneurial activities.
Who pays the worker? The project or company which utilizes the services.
5. Tech support/Community organizer/Web site and Community Newsletter producer
Every local community must learn how to take advantage of multimedia, on-line technology and the power of social media and marketing. So we feel that there will be a vibrant market for workers who can combine: basic technical support of on-line tools, the ability to work with local community organizations and the creativity to produce video newsletters – which form “community channels” that can be shared by all.
This is where multimedia hits the road and is utilized for citizen journalism, community activism, educational and health purposes and a wide range of other applications – like interviewing senior citizens. Most community organizations have brochure web sites – but they don’t know how to update them. The kinds of workers we’re training will create the web sites, produce the videos, support the community members and help update the web sites – all for a reasonable fee.
What do we do to make SURE these jobs are created? Our digital bureaus located out “in the neighborhoods” will start a community newsletter and identify community organizations who need help. This is how we’ll train our workers. From there each worker will pair off with their local church, sports league, arts group, political action group or exercise class. Book clubs, community centers, daycare or seniors homes are all potential employers.
Who pays the worker? The community organization who benefits from the support and the newsletter.
6. Local multimedia Business directory/Sales/Marketing
The Digital City project will create a multimedia business directory made up of both bricks and mortar local businesses, as well as local independent workers, professionals, contractors and services. Each listing will have a free “mini-TV commercial” produced by our trainees which will highlight the businesses products or services and feature customer testimonials and product footage.
This business directory will then be utilized by our marketing trainees as a mechanism to flow new kinds of on-line viral marketing campaigns through. Particular sponsors (Car, Gym shoe, Music, Movie, Travel, fast food, Grocery store or Publisher) will work with our marketing trainees to identify local businesses who will be receptive to our on-line contests, events and sponsored activities. These trainees will build on their inherent local community connects – and create unique viral campaigns which leverage community relationships. This is an incredibly valuable tool to offer marketeers (as opposed to cold-calling GroupOn sales people.)
What do we do to make SURE these jobs are created? Our viral marketing campaigns will be our highest priority and focus. Creating new kinds of on-line marketing will drive further bureau creation and create jobs on an sustainable basis. So we will be making SURE that real money is generated out of all these efforts. And that money will be paid to the workers involved with each viral campaign. Its the next generation GroupOn trend.
Who pays the worker? Viral marketing campaigns that leverage the multimedia business directory.
7. Business bootcamp/Business adviser/Mentor
Startups need help and many people who have the right kind of skill sets aren’t necessarily willing to just “give away” all this knowledge and experience. In fact much of the work of supporting and mentoring is actually doing the work itself. Setting up the books, writing the business plan and building business models are all heavy labor intensive, highly knowledgeable kinds of tasks. This is exactly the kind of knowledge our trainees are going to be learning.
By thinking of these services as a virtual business “bootcamp” we can help promulgate our ecosystem by providing on-demand business adviser help – on an as needed basis. Independent advisers and mentors who are getting paid are likely to be more responsive, produce better results and follow through – than a volunteer mentor.
What do we do to make SURE these jobs are created? Our experience has been that despite the best intentions of volunteer mentors and business advisers, young startups and recent freelance workers really need to be able to rely upon trustworthy, professional help – which is available to them on an on-demand basis. This help won’t cost a lot, but provide fair value to the mentor/adviser as well as incredibly valuable services to the startup or independent freelance worker.
Who pays the worker? The startup or freelance workers who benefit from the advice, services or mentoring.
8. Special EFX/Titling/3D characters
In addition to traditional video editing, creating Powerpoints and marketing materials, there is an acute need for workers who are familiar with various animation, titling, 3D computer graphics programs and special effects production skill sets. These kind of multimedia workers can go from scientific visualizations and simulations to gaming, marketing and kiosks displays in a single stroke.
Our media generation has grown to expect to see a flying logo starting off the video or animated titles ending it. Photoshopping has entered into our vernacular and special effects are seen in traditional TV shows and commercials every day. Homebrew created special effects are now easily accessible, which means our workers can sell them for little as $25. As more sophisticated effects and requirements are met, a competitive marketplace will arise where ‘jobs’ will get priced out and fulfilled – in near real-time. We’ll train our workers to live and thrive in this kind of environment.
What do we do to make SURE these jobs are created? We’ll highlight our talent and showoff their skills and capabilities. We’ll have ample opportunity to show our graduate’s work in our videos, presentations and marketing campaigns. And next to each effect – is a link – which takes you to the creator of that effect.
Who pays the worker? Recipients of the special effect footage: video producers, advertisers, game creators, web site developers, etc.
9. Web site production/social media skills
The open web thrives on the fact that any tool that adheres to HTML can create web sites that then can be viewed and interacted with. The Digital City project will teach our trainees to produce sites with WordPress, Drupal, Joomla or Google sites. We’ll get them up to speed on HTML5 and CSS and we’ll make sure they know how to plug in eCommerce engines, media players and other kinds of web site extensions.
Producing compelling on-line experiences is a balancing act between design, technology acumen and understanding user behavior patterns. Integrating on-line sites, content and services into our ‘open community engagement platform’ is imperative to the success of our approach. We will make sure that those workers who show the interest to learn the necessary skills to work with social media, on-line tools and collaborative platforms – will excel and succeed.
What do we do to make SURE these jobs are created? The Digital City project will be built on top of an open social platform called “PeopleAgrgegator” which will feature real-time video help, our training courseware, a full social network (galleries, pages, groups, messages, badges) and full Facebook/Google+ integration. Our open platform will be propagated by local web sites, on-line content and other platforms – owned by local startups and software vendors.
Any vendor will be able to integrate any tool or platform they wish. We’ll support RSS, OpenID, OAuth, Activity Streams and other leading open standards.
All of our community engagement programs will utilize this platform, as well as all of our multimedia projects, business directory and seniors interviews. Our training and courseware will all be built into the platform. Project management and knowledge bases will be handled by PBworks and Google apps and services will be highly leveraged. We utilize Dropbox and SlideShare, as well as Box.net. Our source code will be on GitHub and my blog and the company site will reveal all implementation details – of each Digital City project we deploy.
Our open approach to our platform requires that all businesses, organizations and individuals have some sort of web presence – which we’ll aggregate inside of our platform. Any of our data and content will be made fully available to these other platforms, its a two-way street. Workers with the skill sets to create web sites will be in high demand.
Who pays the worker? A wide range of projects, institutions and businesses will hire these workers. Guaranteed.
10. Trainer/Teacher/Train the Trainers
If multimedia is the heart, then training and teaching is the soul – of the Digital City project. Knowledge and experience of on-line technology and multimedia production techniques are key tools and skill sets that our graduates will take forth with them into tomorrow workforce. Those who can teach others these skills will be very valuable.
Those who can teach those who can teach will be even more valuable. For our educational methodology to ‘spread’ we MUST make sure that it can easily be taught and passed onto others. Getting workers to feel comfortable around on-line technology and multimedia production is what this is all about. Whoever can usher in these trainees into this world – is going to make a very good living.
We do not respect and support teachers is our society. This has to change. The Digital City project will provide mechanisms that successful teachers can benefit from meritocracy. Why shouldn’t they?
What do we do to make SURE these jobs are created? We’ll make sure to put on several kinds of “Best teacher recognition” programs, provide cash bonuses and produce contests that will treat our trainers differently than how teachers are treated today. We put teaching on the top of the list of “who’s the most important player on this team.” We’ll then build training budgets into every project and program we do. Teachers will always be our heroes.
Who pays the worker? Training center, jobs program, community groups, Digital City Mechanics
Free Jobs which can lead to paid services, but are also contributed to the community
- Community liaison – this person would bridge the gap between the world of technology and the real world. Most normal people are NOT nerds and they don’t understand even the most basic concepts of backup, DNS, URLs, tools or streaming. Its all a blur and if we can get these normal people feeling comfortable with on-line technology, then they can show them how to benefit from this technology.
A community liaison job would entail attending community meetings and acting as a CTO or CIO. It means actually creating the mail list or editing the web site. It means pointing out the benefits of utilizing Facebook or a free teleconference service. My favorite is live webcasting of events. People LOVE that!
You really can’t change for this sort of help. But its a great way to support the community, have people get used to you hanging out and sure ‘nuf – some sort of business comes out of these relationships. It has for me – everytime!
- Senior interviewer - one of our training projects we utilize in our methodology is getting our students working with local seniors, interviewing them and developing interview ‘snippets’ which will be accessed via a shared community “history timeline.” The collective wisdom of the community will be preserved and utilized as another avenue towards jobs and economic stability.
We believe that interviewing senior citizens, transcribing and tagging those interviews and slicing those interviews up into snippets, which are date and location stamped – will be job skills that will be needed – in the future.
For now – there aren’t many programs or companies which will pay for these activities. But we believe government and foundations which eventually migrate towards these kind of communal documentation efforts as a crucial new kind of public service that government performs.
- video help operator - real-time video chat is now becoming a standard feature built into all software. The Digital City project will feature real-time video help as a key feature of our open platform. Any member of the system can click a “HELP” button and get a live human help operator on the other side of the video call. These video help operators will be volunteers, interns and other interested community members.
Eventually we will have the technology in place for premium based ‘pay” video help services. Ideally any citizen could offer up their “expertise” on a “per-minute” basis and make money that way. The system would receive a small share of these revenues – and the Digital City will give birth to yet ANOTHER kind of job. For now – lets just say “we’ll need lots of volunteer operators” – to start.
- volunteer coordinator - is another key role that’s needed in the Digital City community. Our system will encourage our trainees to volunteer their time out in their local communities, providing a wide range of roles and tasks to community organizations in need. These organizations would register with the system, surfacing their needs and goals and request specific # of volunteers on this specific day for this specific task. One of the key roles required to make this community engagement feature work is a volunteer coordinator who would marshal volunteer labor and be the ‘go to’ person for any given project. This coordinator will work with our on-line system to register volunteers, assign tasks and provide evaluation on those tasks delivered.
We believe that clean integration between the on-line world and the real world is required to capture the full potential of the Digital City project. So volunteer coordinators are required.
- social media advocate - is any trained Digital Citizen who is effectively utilizing social media to share, converse or interact with other citizens. These kind of jobs are far flung across the on-line world – permeating in business, politics, marketing, person-to-person communication and family activities.
Clearly we are a system which embraces the social world and builds on top of it. Social media advocates are the warriors on the front line bringing the benefits and value of the on-line world – to the masses. We believe that the skill sets garnered from actively participating in the social web, will become valuable requirements for all forms of work – moving forward.
For now – its few and far between that someone will PAY you to be a social media advocate. But these times – they are a changin.
Copyright 2011 Digital City Mechanics – share-alike
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