After promising for almost two months – my good friends at Marqui have finally put up their corporate blog. We’ve hired a “conversation coordinator” to make sure that they reply to and listen to what people are blogging about them – and they’ve even opened up a ‘dabble mode’ version of the product - so people can play with it.
This Marqui program has taught me – that even when you design something to perfectly leverage the blogosphere and push the envelope – even the simplest of notions can go mis-understaood.
In the case of this Marqui program – the company missed the notion that we were setting up a pipeline – explicitely for the purpose of getting compelling stories and usage sceanrios out into our bloggers blogs.
With a piepline established – not only the corporate message – but success stories and on-going updates could be fed to our paid bloggers – utilzing their intellect and feedback to spread the Marqui meme.
But instead the entire program – up until now – has been filled with “talking about talking” – internal retrospective kind of blabber – which is typcial blogosphere filler – but not what we were hoping for.
But you can’t blame our bloggers. They haven’t really had anything to write about. That pisses me off. I’m bummed that Marqui hasn’t come through with more compelling stories for our bloggers to blog about.
Maybe this post will push them into finding those stories and feeding them to us. We’ve gotten some press from our program - but the idea was not to just get press – the idea is to close sales and recruit developers. That’s when we know this program has been successful.
And we can’t get there without folks being able to try out the product and hear responses from Marqui’s management. Well we can do that now. So NOW we’re ready to launch this program!
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